Walsh Group Marketing

WHAT WE DO

We excel at interpreting your brand, value proposition and business objectives to identify, create and package the right content with the right message at the right time. We don’t require a lot of hand-holding or spoon feeding. It’s our business to understand your bigger picture so we can carry your strategy, voice and key messages through the execution of every project, big or small.

MESSAGING

Capturing who you are, what you do best and what sets you apart

Brand development and execution
Positioning
Message research, development and testing
Competitive analysis

CONTENT

Translating your message into engaging content that brings your value prop to life

Strategy and approach
Design and creative execution
Thought leadership, white papers, research
Collateral, sales materials
Website content and development
Blog writing, social media content
Presentations, video, narration
Demand generation

INFLUENCE

Engaging the 3rd parties that matter most to your target audiences

Public Relations

Strategy, planning, management
Pitch development and media outreach
Contributed content, ghost writing, social content
Issue response
Performance measurement

Analyst Relations

Strategy development and guidance
Tactical execution and ongoing communication
Optimizing subscriptions, advisory engagements
Evaluating ecosystem influence of different firms

WHY US

Planning, developing and executing on all your messaging and content development needs is a huge challenge for most technology companies. We are an experienced resource that can move things forward quickly without a lot of handholding. We can take your inputs and figure things out while appreciating the nuances of your messaging and value proposition.

OUR APPROACH

We're small by design - so we can adjust to the fluctuations in your business and budget. Use us when you need us and engage directly with our principals on every project from start to finish.

OUR SKILLS

We excel at interpreting your brand, value proposition and business objectives and successfully translating that knowledge into high-impact messaging and communications.

OUR EXPERIENCE

We work with both venture-backed start-ups and Fortune 500 companies and have extensive, hands-on experience across a variety of technology segments in both direct and channel sales models. Our experience includes:

Big Data
eCommerce
Enterprise Infrastructure
Healthcare
Mobility
Systems Integration

Cloud Computing
Online Self-Service
Virtualization
Life Sciences
Payments

"Walsh Group Marketing is 'strategy meets execution'."

Strategic Account Director, Top 5 Global Solutions Integrator

Returning client of over 6 years
“They are communications experts. They take the rough draft of my ideas and crystalize them into messages that clearly convey my meaning, every time.”

Product Manager, Leading IT Distributor

Client for over 5 years
“Collaborative. Flexible. Great knowledge of the channel – honestly, I learned a lot about the start-up world from working with [WGM].”

VP, Product Marketing, Cloud Computing Start-Up

Marketing Strategy,
Content & Communications

for
Tech