We fill the content, time and resource gap that many
technology companies face in their go-to-market efforts.

WHAT WE DO

We excel at interpreting your brand, value proposition and business objectives to identify, create and package the right content with the right message at the right time. We don’t require a lot of hand-holding or spoon feeding. It’s our business to understand your bigger picture so we can carry your strategy, voice and key messages through the execution of every project, big or small.

MESSAGING

Capturing who you are, what you do best and what sets you apart
  • Brand development and execution
  • Positioning
  • Message research, development and testing
  • Competitive analysis

CONTENT

Translating your message into engaging content that brings your value prop to life
  • Strategy and approach
  • Design and creative execution
  • Thought leadership, white papers, research
  • Collateral, sales materials
  • Website content and development
  • Blog writing, social media content
  • Presentations, video, narration
  • Demand generation

INFLUENCE

Engaging the 3rd parties that matter most to your target audiences
Public Relations
  • Strategy, planning, management
  • Pitch development and media outreach
  • Contributed content, ghost writing, social content
  • Issue response
  • Performance measurement
Analyst Relations
  • Strategy development and guidance
  • Tactical execution and ongoing communication
  • Optimizing subscriptions, advisory engagements
  • Evaluating ecosystem influence of different firms

WHY US

Planning, developing and executing on all your messaging and content development needs is a huge challenge for most technology companies. We are an experienced resource that can move things forward quickly without a lot of handholding. We can take your inputs and figure things out while appreciating the nuances of your messaging and value proposition.

OUR APPROACH

We're small by design - so we can adjust to the fluctuations in your business and budget. Use us when you need us and engage directly with our principals on every project from start to finish.


OUR SKILLS

We excel at interpreting your brand, value proposition and business objectives and successfully translating that knowledge into high-impact messaging and communications.


OUR EXPERIENCE

We work with both venture-backed start-ups and Fortune 500 companies and have extensive, hands-on experience across a variety of technology segments in both direct and channel sales models. Our experience includes:

  • Big Data
  • eCommerce
  • Enterprise Infrastructure
  • Healthcare
  • Mobility
  • Systems Integration
  • Cloud Computing
  • Online Self-Service
  • Virtualization
  • Life Sciences
  • Payments
  • "Walsh Group Marketing is 'strategy meets execution'."

    Strategic Account Director, Top 5 Global Solutions Integrator

    Returning client of over 6 years

  • “They are communications experts. They take the rough draft of my ideas and crystalize them into messages that clearly convey my meaning, every time.”

    Product Manager, Leading IT Distributor

    Client for over 5 years

  • “Collaborative. Flexible. Great knowledge of the channel – honestly, I learned a lot about the start-up world from working with [WGM].”

    VP, Product Marketing, Cloud Computing Start-Up

CLIENT EXPERIENCE


CONTACT








617-512-1641

timw@walshgroupmarketing.com